OUR STORY
When Anna, our founder, developed a passion for fitness and nutrition in her 30s, she quickly noticed two things:
1) The fitness & supplement industry is still placing looks and quick fixes over health, promoting the outdated and superficial "cardio and slimming is for women - strength and muscle growth is for men" narrative to cash in on stereotypes and insecurities.
2) Most products are based on whey protein and full of artificial sweeteners while more sustainable, plant-based options are neglected, overpriced, or simply taste horrible.
As a PhD Chemist and certified sports nutritionist, Anna decided to kill two birds with one stone and create WAM: A brand for Every Body with the mission to fuel strength instead of stereotypes while offering plant-based products that are delicious, functional and free from bullshit.
After a year of planning, prototyping and testing, we launched our first product in April 2024. And this is only the beginning!
