OUR STORY
Anna, our founder, is a huge advocate of strength training for women and made it her mission to break down barriers. She wants women to take up space in the weight room and focus on growing instead of endlessly trying to shrink themselves.
However, she quickly realised that there is no sports supplement company in Europe representing women like herself. Women are still made the target of slimming and diet products, while protein for muscle gain is almost exclusively advertised to men.
What’s more, most products are unsustainable, based on whey and full of artificial sweeteners while plant-based options are often overpriced, taste like cardboard and low in essential amino acids.
As a PhD Chemist and certified sports nutritionist, Anna decided to kill two birds with one stone and create WAM: A brand that empowers women to strength train through a supportive community and offers the best plant-based products on the market.
After a year of planning, prototyping and testing, we launched our first product in April 2024. And this is only the beginning!
