WAM Protein - Chocolate Hazelnut

Yes — every WAM product is 100% vegan and plant-based, no exceptions. It's not just a product spec either: WAM was founded by a vegan PhD chemist who built the brand specifically to make a vegan protein that doesn't taste like a compromise.

Balanced, not overpowering. We kept the flavour light rather than intense, so it's something you look forward to rather than push through — and it means it blends into recipes instead of dominating them.

Yes — smooth in a shaker or blender, no chalky texture, no clumping. It's consistently one of the first things people mention in reviews.

No, deliberately. It's lightly sweetened with a small amount of stevia rather than stacked with intense sweeteners, so it doesn't have that syrupy, artificial-sweetener aftertaste.

Yes — it works well in recipes, not just shakes (think protein pancakes, muffins, baked oats). Two reasons: the flavour is balanced rather than intense, so it folds into a recipe instead of taking over; and WAM contains no sucralose. That matters specifically for baking — Germany's Federal Institute for Risk Assessment (BfR) has flagged that heating sucralose above roughly 120°C, well within normal baking and roasting temperatures, can generate chlorinated by-products, and recommends against heating foods that contain it.

Yes! Every serving has 2.5g leucine, the amino acid that triggers muscle protein synthesis, plus 4.6–4.9g total BCAAs depending on flavour. That's in the perfect range sports nutrition research points to for post-training recovery.

Gram for gram, close: 21–23g protein and 2.5g leucine per 30g serving, in the same range as whey — but without dairy. It's blended from soy, rice, and pea protein specifically to hit a full essential-amino-acid profile that no single plant protein manages alone, so going dairy-free isn't a trade-off.

WAM protein is not certified gluten-free (yet). None of the ingredients themselves contain gluten, but it's produced in a facility that also handles cereals containing gluten (as well as eggs, soy, milk, and lupin), so cross-contamination is possible. If you have coeliac disease or a diagnosed gluten allergy, don't treat this as a gluten-free product.

Soy is one of the few plant proteins that's "complete" on its own, with a full amino acid profile comparable to whey. The worry usually comes from soy's isoflavones (phytoestrogens) and concerns about hormone effects; large human studies have never supported that at normal dietary intake. We use it, alongside pea and rice protein, specifically to round out WAM's amino acid profile without needing dairy.

Guar gum is a plant-derived thickener (fibre from guar beans) used in a small amount to give the shake a smooth, non-gritty texture. It's a common, natural, well-studied food ingredient. At the low levels used in WAM protein, its main effect is texture, not digestion. (Like any fibre-rich ingredient, very sensitive stomachs can react to large amounts, but that's not the dose in a single shake.)

No added sugar. WAM is sweetened only with a small amount of stevia (though not enough to make it thoroughly sweet or cause an aftertaste), never sugar or artificial sweeteners like sucralose. It's not zero-sugar, as small naturally-occurring sugars come from whole ingredients like coconut milk powder or banana powder in WAM Banana Bread. Check the nutrition panel for exact numbers per flavour. Either way, you're getting no added sugar and no artificial sweeteners.

Maltodextrin isn't added as a separate carb-, performance- or filler-ingredient in WAM protein. It's a sub-ingredient of the coconut milk powder (used in the spray-drying process to encapsulate fat), and EU rules require it listed in brackets, even though many brands skip that. Maltodextrin is worth knowing about at high doses if you manage blood sugar or IBD, but only very minor levels are present in WAM protein.

No! "Hazelnut" in WAM Chocolate Hazelnut protein is a flavour, not an added ingredient.