Why WAM Protein?
Say goodbye to artificial tasting, clumpy, and gritty vegan protein powders! WAM protein is free from artificial sweeteners and has a balanced taste that’s not too sweet. Easy to digest, with excellent solubility and a creamy texture, thanks to plant-based ingredients.
Developed by sports nutritionists, each 30g serving provides over 21g of protein, enriched with leucine to support muscle recovery. Perfect for those seeking a high-quality, practical protein source without whey.
Created in Spain, produced in Germany with premium ingredients. No plastic scoops included.
Ingredient List and Allergens
Ingredient List and Allergens
Chocolate Hazelnut
Soy protein, rice protein, pea protein, defatted cocoa powder, aroma, coconut milk powder (coconut milk, maltodextrin), leucine powder (L-leucine, sunflower lecithin), thickener (guar gum), sweetener (steviol glycosides from stevia).
Produced in a facility that also handles cereals containing gluten, eggs, soy, milk (lactose) and lupin.
Suggested Use
Suggested Use
As a protein shake: Dissolve one serving (30 g, 2 heaped tablespoons) in 300 ml of water or (plant-based) milk and enjoy. The easiest way is to mix it in a shaker.
You can also use our protein powder for baking without any concerns, or make a delicious shake or smoothie with additional ingredients.
Nutritional Information
Nutritional Information
21 g protein per serving | 110 kcal per serving | 2.5 g leucine per serving | 4.9 g BCAAs per serving
Nutritional Value (per 100g): Energy: 1544 kJ, Calories (kcal): 365, Fat: 4.9 g - of which saturates: 2.1 g, Carbohydrates: 6.3 g - of which sugars: 1.3 g, Dietary fibre: 5.8 g, Protein: 71.0 g, Salt: 1.61 g.
Nutritional Value (per 30g serving): Energy: 463 kJ, Calories (kcal): 110, Fat: 1.5 g - of which saturates: 0.6 g, Carbohydrates: 1.9 g - of which sugars: 0.4 g, Dietary fibre: 1.7 g, Protein: 21.3 g, Salt: 0.48 g.
Amino Acids (per 100g): L-isoleucine *: 4.1 g, L-leucine *: 11.8 g, L-lysine *: 5.3 g, L-methionine *: 1.9 g, L-phenylalanine *: 5.1 g, L-threonine *: 3.3 g, L-Tryptophane *: 1.3 g, L-valine *: 5.2 g, L-histidine: 2.6 g, L-arginine: 7.6 g, L-tyrosine: 3.4 g, L-cysteine: 2.7 g, L-alanine: 4.6 g, L-asparagine: 10.3 g, L-glutamine: 18.1 g, Glycine: 4.2 g, L-proline: 4.7 g, L-serine: 4.3 g. (* essential amino acid)
A
Ich war sehr auf die neue Geschmacksrichtung gespannt da ich schon ein großer Fan von der Geschmacksrichtung Bananenbrot bin.
Ich bin nicht enttäuscht worden. ☺️
Auch Schoko Haselnuss ist ein absoluter Volltreffer!!!
Das Pulver löst sich schnell und ohne Klümpchen auf und es schmeckt super lecker nach Haselnuss und Schokolade.
Das Aroma schmeckt nicht künstlich, sondern sehr angenehm und dezent.
Es ist auch nicht zu süß, sondern genau richtig (nach süßen kann man ja immer noch).
Das allerbeste ist, dass ich bei dem Proteinpulver kein Blähbauch bekomme wie bei vielen anderen Marken.
N
Sin duda, esta es la mejor proteína que he encontrado en el mercado. No solo destaca por sus ingredientes limpios y de alta calidad, sino también por su sabor inigualable. Con un mínimo de azúcar, y encima el más natural como la stevia, esta proteína está enriquecida con leucina, un aminoácido esencial que potencia su valor nutricional.
Lo que realmente me conquistó fue su sabor increíble. Es como una combinación perfecta entre el clásico Colacao/Nesquik y la irresistible Nutella, con un delicioso toque a avellana que hace que cada batido sea un placer.
Recomiendo esta proteína a cualquiera que busque una opción saludable sin sacrificar el sabor (menos a mis enemigos, ¡ellos no se lo merecen, jaja!). ¡Me declaro adicta!
F
Absolutely delicious, best vegan protein by far.
Hi Fabian! I'm so happy to hear you love WAM Chocolate Hazelnut. Thanks for sharing your feedback and I hope you enjoy the other flavours too :) Anna
A
Great taste!
Love to hear you enjoy the taste of WAM Chocolate Hazelnut :) Thanks for your support! Anna
F
Simply Amazing - not too sweet, no artificial aftertaste, texture is good and dissolves easily in water or mylk.
Hi Fruzsina, thank you so much for your wonderful review! Love to hear you enjoyed Chocolate Hazelnut Protein. Your feedback means a lot to me :) Anna
C
Gust suau i equilibrat. Sensació molt menys artificial que amb altres marques!
M
What can I say?! It‘s still my favorite! So yummy and Not too sweet!
C
Gosh - Super-lecker.
C
Amazing, would definitely recommend !
A
I love it!
S
Super lecker!
Y
Super tasty not overly sweet
S
is there any chance you started a new batch or something in the past month or so? I have ordered chocolate hazelnut for the past months and loved it! But the one I received just two weeks ago just tastes...Off? The packaging also changed, the way you re-zip it, which is totally cool, but that's why I'm guessing new batch? Your shakes have always been a treat to look forward to, but with the package I just got now, I honestly doubt I'll finish it, because it just tastes really strange - not like chocolate nor like hazlenut, just way more chemical and kind of bitter. And I've tried it for multiple days now, wondering if it was my milk or cup, but no, sadly not. Sorry having to say that, I hope the next batch is better :(
Hi Siri!
Thank you so much for taking the time to share your feedback, and I’m really sorry to hear your latest bag didn’t taste as expected. You’re right that this batch comes in our updated packaging with the new closure, but the recipe itself hasn’t changed.
Since all WAM products are blended and sealed under controlled conditions in Germany, it’s very unlikely there was a formulation issue - but I’d still like to make sure you’re happy! Natural ingredients like cocoa can vary slightly in flavour intensity from harvest to harvest, which might explain a subtle difference, though it should never taste “chemical” or off.
I’ll send you an email so we can look into this together and make it right.
Thanks again for your honest feedback, and for being part of the WAM community.
– Anna
E
Me encanta porque el sabor no es muy dulce y tiene un toque de avellana que le da un toque especial a los batidos.
A
I've struggle with protein powders for years (vegan and non vegan) because of the sweetness. I'm truly satisfied with this one, I'd describe it as a "not too sweet" Nutella shake, it's absolutely fantastic.
S
The Chocolate Hazelnut is so good on its own - like melted ice cream or in a smoothie, breakfast, protein balls, you name it! Simply delicious!
Generally these powders are exactly what I’d been desperately searching for as a plant-based eater! Finally a protein powder that skips the junk and keeps only the good stuff. The ingredients are clean, the flavours are spot on (not too sweet), and the texture is beautifully creamy. It’s super versatile and I honestly love all the flavours!
G
I’ve tried a lot of protein powders over the years, but this hazelnut chocolate blend is truly something special. The flavor is rich and natural – it actually tastes like real hazelnut chocolate, reminiscent of hazelnut cocoa spread but without the guilt. It doesn’t have that artificial aftertaste that so many other powders do.
What surprised me the most is how well it mixes into yogurt – no lumps, no weird texture, just smooth and creamy. I’ve even changed my breakfast routine just to make sure I can enjoy it every morning.
Che dire… sembra quasi di mangiare un cucchiaio di Nutella, ma con le proteine! 😋
D
The best tasting protein I have ever tried. Thanks Anna for the personal detail in the first package. I will definetly keep on buying it, and I will be happy to try new flavours and new products.
M
This flavour is unlike any other chocolate flavour I've tried. I usually get tired of chocolate protein powders very quickly because they are too sweet, but this one is just amazing. You can really taste the hazelnut, which I personally love, and it doesn't taste artificial at all.
J
Pros:
-for sure NOT TOO SWEET, I'd even say it's not sweet at all, which I like as you could always add fruits to smoothies or sweetener of choice to other things like porridge. But you can never take out, so it's great the product is versatile!
-seems to be fairly SOLUBLE and doesn't clump up. Have yet to try it in a porridge or other things than a shake, very excited!
-not too THICK. I hate protein powders that try to be "creamy", but end up cementing my oats or making ne eat my smoothie with a spoon. None of that here!
-I have only tried the hazelnut chocolate one, but it SMELLS INCREDIBLE.
-the MACROS are great, price is competitive for sure and they send to the whole EU 🥹❤️
Few things I'd that are less than ideal for me personally:
-maltodextrin seems unnecessary (maybe to me, a consumer, not a food scientist!). It's seems to be ultra processed without much benefits.
-The packaging made it a bit messy to open and I couldn't get it to zip all the way back. It's a very small inconvenience though, I'll just decant it :)
Overall I'm very happy with my order, I'll be sure to write another review after I try the banana bread flavour! ❤️
P.s. thank you for the sample, I'll be sure to gift it to my friend, who's on the hunt for vegan protein too!
Hi Julija,
Thank you so much for your honest review ❤️
The maltodextrin is a stabiliser contained in the coconut milk powder we're using, so the actual overall content in the protein powder is tiny. Nonetheless, I'm on the lookout for a high quality one that comes without to hopefully replace it in the future.
For the zip, you can clean it by running a toothpick or something else that's pointy through it, then it should seal again without any issues! I'm sorry it's such a hassle, also here I'm looking for a better solution ❤️
All a work in progress so your feedback is gold!
Thank you again,
Anna
A
Super leckeres, top lösliches Proteinpulver. Es schmeckt wirklich ausgesprochen gut und lässt sich super vielfältig verwenden. Und nicht teuer als andere Proteinpulver, die nicht vegan sind und meist viel zu süß.
P
Great product, I love it! Nice taste, not too sweet and I love the idea of having a women-empowering brand & owner behind!
N
Finally found the best protein powder! It is not overly sweet like most others, which is a very important for me. The hazelnut flavor is my favorite. For both flavors, the consistency is perfect, super smooth, and mixes well with anything, plant milk, yogurt, oats. I also like that the ingredients are clean. And shoutout to Anna for creating something that’s not only high quality but also supports women in getting stronger. Weiter so 💪
K
Perfectly balanced flavours! Plant based, no sweeteners added. Need to give a try!
S
Esta proteína vegana no solo destaca por sus sabores originales sino por su compromiso con el medio ambiente. Su packaging sostenible es un detalle que marca la diferencia, y su versatilidad la hace genial para batidos y recetas. Una opción nutritiva y responsable que merece la pena probar.
S
Great flavor and consistency
S
Ich habe bisher beide Geschmacksrichtungen des proteinpulvers probiert und auch den Shaker in Gebrauch und muss sagen, dass alles qualitativ super ist. Geschmacklich absolut wie beschrieben kaum süß und ich mag besonders die Variante mit Schokolade. Der Versand ist immer schnell und liebevoll verpackt.
K
Adoro WAM es precioso lo que buscaba, no me dejan sensación de pesadez, es práctica para utilizar en diferentes preparaciones y adoro sus sabores!!!!
About Chocolate Hazelnut
Our WAM Protein Chocolate Hazelnut was created to give you a well-balanced but not too sweet taste for your protein shakes with milk and even water. If you use it in recipes like smoothies, bowls, pancakes and bakes, they will get notes of chocolate and hazelnut. If you're looking for a classic flavour for your everyday protein kick, Chocolate Hazelnut is right for you! If you want a timeless flavour, try Pure Vanilla. Looking for the perfect versatile protein for baking - go Banana Bread. If you love coffee, Iced Coffee offers a naturally balanced flavour that’s decaf and easy to enjoy all day long.Try them all in our Sample Pack.
Vegan Protein Without Compromise
Our WAM protein powder is 100% vegan. We’re not using any sort of milk protein like whey protein, casein or other dairy-based proteins in our products. Instead, we use exclusively plant-based protein sources like soy, rice, and pea protein isolate. Thanks to other natural ingredients like cocoa powder, coconut milk powder and guar gum, our protein is free from sucralose, highly soluble, with a balanced aroma and creamy consistency.
Stevia Instead of Sucralose Sweetener
WAM protein powder is free from artificial sweeteners such as sucralose, aspartame, or acesulfame-K, which makes it easier to digest than most other options. WAM Protein is sweetened instead with a small amount of stevia to enhance the individual flavours and aromas. We have made sure that our protein shake is not too sweet, allowing you to adjust it to your taste.
Amino Acids for Muscle Growth
WAM is a high-quality vegan protein source rich in essential amino acids with 22 g of protein and 2.5 g of the BCAA leucine per 30 g serving, ideal for post-workout recovery. Leucine holds a special place among essential amino acids as it stimulates muscle synthesis and supports muscle growth and maintenance. Plant-based proteins are typically lower in leucine, which is why we have enriched WAM protein with an extra portion, so it is on par with whey protein.
Vegan Protein Made in Germany
We produce our WAM protein powder, including the packaging, in Germany under the strictest quality standards. The pouch format reduces storage space during transport compared to cans and therefore lowers emissions. Our pouches do not include plastic scoops, further minimising the environmental impact of our product.
We Are More
Our products are made to help you fuel up, build strength, and live a healthier, more empowered life. But we’re more than just protein powder. We’re here to challenge outdated stereotypes about who fitness, nutrition, and strength are “for”. Our mission - supported by athletes, coaches and health advocates - is to create a more inclusive fitness world, where underrepresented voices can take up space.
Is WAM protein 100% vegan?
Is WAM protein 100% vegan?
Yes — every WAM product is 100% vegan and plant-based, no exceptions. It's not just a product spec either: WAM was founded by a vegan PhD chemist who built the brand specifically to make a vegan protein that doesn't taste like a compromise.
What does WAM protein taste like?
What does WAM protein taste like?
Balanced, not overpowering. We kept the flavour light rather than intense, so it's something you look forward to rather than push through — and it means it blends into recipes instead of dominating them.
Does WAM protein mix well?
Does WAM protein mix well?
Yes — smooth in a shaker or blender, no chalky texture, no clumping. It's consistently one of the first things people mention in reviews.
Is WAM protein very sweet?
Is WAM protein very sweet?
No, deliberately. It's lightly sweetened with a small amount of stevia rather than stacked with intense sweeteners, so it doesn't have that syrupy, artificial-sweetener aftertaste.
Can I bake or cook with WAM protein?
Can I bake or cook with WAM protein?
Yes — it works well in recipes, not just shakes (think protein pancakes, muffins, baked oats). Two reasons: the flavour is balanced rather than intense, so it folds into a recipe instead of taking over; and WAM contains no sucralose. That matters specifically for baking — Germany's Federal Institute for Risk Assessment (BfR) has flagged that heating sucralose above roughly 120°C, well within normal baking and roasting temperatures, can generate chlorinated by-products, and recommends against heating foods that contain it.
Is WAM protein good for muscle recovery?
Is WAM protein good for muscle recovery?
Yes! Every serving has 2.5g leucine, the amino acid that triggers muscle protein synthesis, plus 4.6–4.9g total BCAAs depending on flavour. That's in the perfect range sports nutrition research points to for post-training recovery.
How does WAM protein compare to whey?
How does WAM protein compare to whey?
Gram for gram, close: 21–23g protein and 2.5g leucine per 30g serving, in the same range as whey — but without dairy. It's blended from soy, rice, and pea protein specifically to hit a full essential-amino-acid profile that no single plant protein manages alone, so going dairy-free isn't a trade-off.
Is WAM protein gluten-free?
Is WAM protein gluten-free?
WAM protein is not certified gluten-free (yet). None of the ingredients themselves contain gluten, but it's produced in a facility that also handles cereals containing gluten (as well as eggs, soy, milk, and lupin), so cross-contamination is possible. If you have coeliac disease or a diagnosed gluten allergy, don't treat this as a gluten-free product.
Why does WAM use soy protein?
Why does WAM use soy protein?
Soy is one of the few plant proteins that's "complete" on its own, with a full amino acid profile comparable to whey. The worry usually comes from soy's isoflavones (phytoestrogens) and concerns about hormone effects; large human studies have never supported that at normal dietary intake. We use it, alongside pea and rice protein, specifically to round out WAM's amino acid profile without needing dairy.
Why is guar gum in the ingredients?
Why is guar gum in the ingredients?
Guar gum is a plant-derived thickener (fibre from guar beans) used in a small amount to give the shake a smooth, non-gritty texture. It's a common, natural, well-studied food ingredient. At the low levels used in WAM protein, its main effect is texture, not digestion. (Like any fibre-rich ingredient, very sensitive stomachs can react to large amounts, but that's not the dose in a single shake.)
Does WAM protein contain added sugar? Is it sugar-free?
Does WAM protein contain added sugar? Is it sugar-free?
No added sugar. WAM is sweetened only with a small amount of stevia (though not enough to make it thoroughly sweet or cause an aftertaste), never sugar or artificial sweeteners like sucralose. It's not zero-sugar, as small naturally-occurring sugars come from whole ingredients like coconut milk powder or banana powder in WAM Banana Bread. Check the nutrition panel for exact numbers per flavour. Either way, you're getting no added sugar and no artificial sweeteners.
Why does WAM protein contain maltodextrin?
Why does WAM protein contain maltodextrin?
Maltodextrin isn't added as a separate carb-, performance- or filler-ingredient in WAM protein. It's a sub-ingredient of the coconut milk powder (used in the spray-drying process to encapsulate fat), and EU rules require it listed in brackets, even though many brands skip that. Maltodextrin is worth knowing about at high doses if you manage blood sugar or IBD, but only very minor levels are present in WAM protein.
Does it actually contain hazelnuts or other nuts?
Does it actually contain hazelnuts or other nuts?
No! "Hazelnut" in WAM Chocolate Hazelnut protein is a flavour, not an added ingredient.
