Dr Anna Falk explains heavy metals in plant protein and WAM's strict EU testing protocols.
It is the headline that makes every health-conscious person freeze.
A few years ago, a viral study published by an organisation called the "Clean Label Project" tested popular vegan protein powders and claimed to find "alarming" levels of heavy metals like lead, arsenic, and cadmium.
As a consumer, reading that is terrifying. Nobody wants a side of lead with their post-workout shake.
But as a chemist, I don’t read headlines; I read parts per million (ppm) and study methodologies. When you look at the actual chemistry - and the business model behind these headlines - the panic quickly dissolves.
Here is the truth about heavy metals, plant protein, and why you don't need to throw your shaker in the bin.
The Reality of Earth: Plants Grow in Dirt
The first thing we need to address is why these metals are there. Spoiler alert: Brands are not secretly pouring lead into their vats to save money.
Heavy metals are naturally occurring elements with a high atomic weight. They are part of the Earth's crust and are found in soil and water. When a plant (like soy, pea, or rice) grows in the ground, it naturally absorbs minerals from its environment through its root system.
This includes beneficial minerals (like zinc and iron) and trace amounts of naturally occurring heavy metals. In some cases, historical pollution in densely populated or industrial areas (especially lead from old paints and fuels) has increased these trace amounts in the soil.
Because of this, trace heavy metals are found in almost every food you eat - from your morning oatmeal and spinach salad to apples, eggs, and fish. It is a biological inevitability of eating food grown on planet Earth.
The "Clean Label" Conflict of Interest
So, why did that viral study make it sound like plant protein was toxic sludge?
Context is everything. The "Clean Label Project" is an institution that randomly tests products, but also - crucially - issues “certifications” of quality to brands. This creates a conflict of interest.
Furthermore, this US-based organisation based its "fail" grades on California's Proposition 65 limits. While well-intended, some Prop 65 thresholds are notoriously and insanely low. They are so strict that if you applied them to the produce aisle of your local supermarket, everyday healthy whole foods like carrots, sweet potatoes, and spinach would "fail" the test.
Independent Research
Importantly, peer-reviewed toxicological studies have completely dismantled the panic. When independent scientists analysed the Clean Label Project’s own data, the results were clear: there is no risk to human health.
In 2020, researchers conducted a comprehensive human health risk assessment (Bandara et al.) using the exact heavy metal concentrations reported by the Clean Label Project. Their conclusion? Even if you consumed the protein powders with the highest detected levels of lead, arsenic, and cadmium, your exposure would still fall well below established health-based safety limits. They found no adverse health effects associated with these products.
Furthermore, recent independent market analyses in Europe (Horváth et al.) have evaluated commercial protein powders and provided a reassuring snapshot. While highly sensitive equipment can indeed detect trace elements, the heavy metal contents remain at safe levels that do not exceed regulatory thresholds. What these studies ultimately conclude is that while continuous quality control is essential (which is why we rigorously test our batches), the everyday consumption of these powders is perfectly safe.
The Rule of Toxicology: "The Dose Makes the Poison"
In chemistry, there is a fundamental rule: The dose makes the poison.
Analytical chemistry has become so advanced that we can detect a single drop of water in an Olympic swimming pool. Just because a machine detects a molecule does not mean it is harming your body.
Trace elements are not a sign of contamination. What matters is that the levels stay well below the safety thresholds defined by strict, unbiased food safety authorities - which brings us to the difference between the US and the EU.
The European Standard (How WAM Tests)
In the US, supplement regulation is famously lax. But WAM is a European brand, and we operate under some of the strictest food safety laws in the world: Regulation (EU) 2023/915.
To ensure that your shake is completely safe, we follow a strict, multi-layered verification process:
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Supplier Certificates of Analysis (COA): Every raw ingredient we receive comes with a batch-specific certificate proving it complies with EU heavy metal regulations before it even enters our manufacturer’s facility.
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Manufacturer Quality Control: Our production partner actively re-tests incoming raw materials according to a strict internal monitoring plan.
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Independent Third-Party Testing: To go one step further, we randomly submit samples of our finished WAM products to Eurofins - one of Europe's leading accredited, independent laboratories.
Our testing consistently confirms that all heavy metals in WAM are far below the maximum allowed levels for food supplements.
Eat the Spinach, Drink the Shake
Don't let sensationalist marketing or conflict-of-interest headlines dictate your nutrition.
You wouldn't stop eating vegetables because they grow in soil. You shouldn't stop drinking high-quality plant protein either. As long as your brand is transparent, sources responsibly, and tests rigorously against EU standards, your protein shake is doing exactly what it's supposed to do: building muscle.
(If you want to read our full testing protocols, you can visit our dedicated Heavy Metal Testing page.)
Sources
[1] Bandara SB, Towle KM, Monnot AD. A human health risk assessment of heavy metal ingestion among consumers of protein powder supplements. Toxicol Rep. 2020 Aug 21;7:1255-1262.
[2] Horváth IL, Kajner G, Galbács G, Csupor D. Analysis of heavy metal content in protein powders available on the Hungarian market: a reassuring snapshot, but not a reassuring quality guarantee. J Nutr Sci. 2025 Jul 16;14:e49.


