The MISSION
The Founder
Hey! I'm Anna, the founder of WAM. I was 32 when I discovered Crossfit, which changed my mindset forever. Until then, exercise was always just a weight loss tool for me. Strength training told me to love my body for what it can do, not what it looks like.
My dream? To use my brand, my PhD in chemistry and my sports nutritionist certification to help women everywhere to get stronger, happier and healthier!
The Values
Science: WAM's products and insights are backed by evidence, ensuring you only get what I truly believe in and use myself.
Sustainability: I'm dedicated to minimising WAM's ecological impact. Products come in 100% recyclable monomaterial pouches made in Germany - and there's no single-use plastic scoop inside!
Giving Back: My goal is to channel 5% of WAM's first-year profit to the Malala Fund.
The Reason
I know I can't be the only one that has ever felt out of place in the fitness and nutrition realm. We're constantly being bombarded with nothing but weight loss advice and products. So let's change the game!
Join me in shaping a new fitness world that genuinely honours health and strength. Subscribe to the newsletter to stay up-to-date with the latest developments!
