OUR MISSION
Our Founder
Anna is the visionary behind WAM. Her mindset change began at 32 when she discovered Crossfit and strength training. Exercise had always been just a tool to lose weight for her. But now she learned that it's actually much more important to love your body for what it can do, not what it looks like.
Anna's dream? To use her PhD in chemistry and sports nutritionist certification to help women everywhere to get stronger, happier, and healthier!
Our Values
Science: Our products and insights are backed by evidence, ensuring you only get what we truly believe in and use ourselves.
Sustainability: We're dedicated to minimizing our ecological impact. Our 100% recyclable monomaterial pouches are made in Germany - and we skip the single-use plastic scoop!
Giving Back: We'll channel 5% of our first-year profit to the Malala Fund, championing girls' education. And this is just the start, with more value-aligned charity initiatives on the horizon.
Our Reason
Ever felt out of place in the fitness and nutrition realm? Bombarded with nothing but weight loss advice and products? At WAM, we want to change the game. Society sees exercise for women purely as a way to lose fat - but here, we want to celebrate strength, progression and the joy of training and movement.
Join us in shaping a new fitness world that genuinely honours every woman's journey. Subscribe to our newsletter to stay up-to-date with the latest developments!
